The dancing traffic light - BBDO Berlin for Smart.

By projecting real movements from people nearby, the dancing traffic light entertains people at the intersection until it’s a safe time to cross the street. The company (Smart) built the signal at an intersection in Lisbon, Portugal. The ad is part of Smart’s #WhatAreYouFor campaign, which emphasizes the company’s dedication to safety.

Reblogged from Labs Inspiration

THAW - Tangible Media Group.

A novel interaction system that allows a collocated large display and small handheld devices to seamlessly work together. 

The smartphone acts both as a physical interface and as an additional graphics layer for near-surface interaction on a computer screen. The system enables accurate position tracking of a smartphone placed on or over any screen by displaying a 2D color pattern that is captured using the smartphone’s back-facing camera. The proposed technique can be implemented on existing devices without the need for additional hardware.


Sharing Faces - Kyle McDonald.

For eight months starting in October 2013 the installation shared photos between Anyang (Korea) and Yamaguchi (Japan).

Visiting one of the installations at either location would match your expression and pose in realtime with these photos of someone else who once stood in front of the installation. Thousands of people visited the work, and saw themselves reflected in the face of another person.



McDonald’s Fruit Match - DDB Stockholm.

To launch its frozen smoothies, McDonald’s in Sweden and agency DDB Stockholm found a way to engage second screen viewers during TV commercials, creating a mobile game tied directly to the TV ad.

At the start of an ad break, McDonald’s challenges viewers to open the brand’s app and play “Fruit Match.” While the other ads are running, you have time to guess which fruit will win you a free frozen smoothie. At the end of the ad break, you’re told if you’ve chosen wisely. The app is synched with the TV schedule down to the second, making it appear that the game is being played in real time, and also helped you find the times and channels the game ads would run.


Bus Stop Pac-Man

To promote Trondheim Maker Faire 2014, HK reklamebyrå, Norwegian Creations and Trondheim Makers created some interactive bus stops. One of them is the “Pac-Man Bus Stop”.


The project: http://www.norwegiancreations.com/2014/08/bus-stop-pac-man/


C&A Brazil, in partnership with Microsoft and Tim, presented the "Like Ad" project: a “like” button from Facebook, directly included in a magazine ad.

The print and digital advertising allows people to interact, enjoying the favorite look, without having to activate any device. All magazines received an electronic board with specific components and a chip from Tim, who stored the information of registered persons. Thus, each ‘like’ resulting in a publication in the timeline of the person who interacted with the ad.

All consumers who did register on Facebook received at home an exclusive copy of the magazine, with custom made printed ad. The Ad had two buttons “like”, one for each look. To choose and push the button for the favorite look, a light illuminated indicating the vote counted. Besides that, all “likes” was sent to a display that was in the Morumbi Shopping store, showing the most liked outfit.

an inside view of the ad
img source: http://cargocollective.com/danielottoni/Like-Ad-Fashion-Like-C-A


US Open sessions - Making music from Tennis datas. 

IBM partnered with musician James Murphy (LCD Soundsystem) to make music out of US Open tennis match datas.



Sounds of Street View

A digital explorative sound experiment by Amplifon which gives users a 3-dimensional sound experience in a Street View environment. Utilising the Web Audio API platform, sounds are designated as though they were ordinary Google Maps markers. It is a framework which allows developers across the planet to craft their own sound adventures for the rest of the world to enjoy.



The Pianoteller - Action contre la Faim

Discover the Pianoteller, an interactive installation that combines music and illustration and which melodies tell the story of Action contre la Faim 35-year struggle around the world.
Four Pianotellers could be found on four iconic sites in Paris on the annual Fête de la Musique day, on June 21.

Agency: 84.Paris
Production: Angström
Illustration: Førtifem


MindRDR - Brain Machine Interface connected with Google Glass

MindRDR is a new free open source application which bridges the Neurosky EEG biosensor and Google Glass. It allows users to take photos and share them on Twitter and Facebook by simply using brainwaves alone. MindRDR was developed by London-based user experience company This Place.

(via futurescope)